About Me
I literally wrote a 5,000-word blog post diagnosing the exact problem I'm having right at this very moment. It's called "What Do You Actually Need (And What's Just Noise)" - and it's about how most website problems aren't actually website problems. They're clarity problems disguised as design issues.
So here I am, staring at my own blank About page, experiencing the exact thing I help my clients solve.
The irony isn't lost on me.
I help people who've been burned. Who hired someone to "fix" one thing only to break another - mainly because that person didn't understand how everything links together.
It's like entering your password with one character wrong or missing a capital letter. 99% correct, but access still denied.
Most consultants see individual problems. I see systems. And I can spot where one small technical issue is compounding into a much bigger problem because nothing exists in isolation.
Here's What I know:
A client came to me after spending over $10,000 on a complete website redesign eight months earlier. Her business had completely dropped off since the redesign. She couldn't afford a full audit and the implementation work, so I offered to do an emergency diagnostic to see if I could find where things went wrong.
I did the audit. Just before finalizing it, I checked her mobile site one more time but on my phone.
Her navigation menu was completely broken on mobile. People literally couldn't navigate her site. They had to hunt for working links buried in page content.
One broken menu. Eight months of lost revenue.
She hired me to fix the critical issues. We fixed the navigation. Within a week, her business picked back up to the point where she wasn't stressed about paying bills anymore.
Then we started Phase 2 - except what we'd originally scoped wasn't actually what she needed anymore based on what Phase 1 revealed. I gave her the option: stick with the original (cheaper) scope, or let me rescope based on what would actually help her business grow.
She didn't flinch. She wanted the rescope because she trusted me.
That's why I am more than just an SEO Specialist.
An SEO specialist would have given her a checklist of tactics: content updates, keyword optimization, meta descriptions, backlinks.
She was ready to revert back to her old site because it felt safe and had worked in the past. I found the one thing that was actually breaking her business. Fixed it. Then built a strategic plan for growth instead of just checking boxes.
Here's What that actually looks like:
What I actually do:
And I'll tell you the truth about what you need, even if it means:
- Talking you out of expensive projects
- Recommending free tools over paid subscriptions
- Telling you to DIY when that makes more sense than hiring me
- Rescoping to what you ACTUALLY need instead of what we originally quoted
I'll tell you what's actually broken and why - not what just looks different.
Trust my expertise when I tell you what's broken. Ask questions to understand, not to challenge. Be ready to hear the truth, even if it's not what you expected.
From You
what i need
Who I work with:
Who I don't work with:
Independent-minded business owners who value strategic thinking over trendy tactics. People who've been burned by consultants who didn't understand how everything connects. People who want to understand WHY something works, not just be told WHAT to do.
People looking for validation of what they already decided. People who treat coach recommendations as gospel. People who want aesthetics at the cost of function. People who need hand-holding instead of partnership.
If you want someone to agree with everything you say, I'm not your person.
If you want someone who'll tell you the truth and show you how to fix what's actually broken, let's talk. The first step is gaining clarity.
Lee Anne Davis
LBC Digital Collective
Built with strategy + sarcasm in TexasParagraph