Homepage bounce rate stabilized
This project demonstrates how strategic site architecture improves discoverability without relying on ads or heavy content volume.
- Service pages became independently rankable
- Brand visibility improved across high-intent non-branded search prompts
- AI visibility testing showed Position 1 mentions for multiple local service queries
This project demonstrates how strategic site architecture improves discoverability without relying on ads or heavy content volume.
Outcome & Early Results:
• Separating overlapping services (Maternity, Milk Bath, Newborn, Milestones)
• Correcting H1 structure and local keyword targeting
• Removing broken gallery links
• Building internal service pathways
• Optimizing page titles and metadata
• Structuring pages for both traditional search and AI visibility
Scope Included:
Rebuilt service page architecture for a maternity and newborn photographer to eliminate keyword cannibalization, improve internal flow, and increase AI visibility.
Result: Improved bounce stability and Position 1 AI visibility mentions for high-intent local service queries.
Rebuilding a Local Photography Brand for Search + AI Visibility
Case Study
Portfolio
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