Book Your Website Refresh
Homepage bounce rate stabilized
  • Service pages became independently rankable
  • Brand visibility improved across high-intent non-branded search prompts
  • AI visibility testing showed Position 1 mentions for multiple local service queries

This project demonstrates how strategic site architecture improves discoverability without relying on ads or heavy content volume.

Outcome & Early Results:

 • Separating overlapping services (Maternity, Milk Bath, Newborn, Milestones)
 • Correcting H1 structure and local keyword targeting
 • Removing broken gallery links
 • Building internal service pathways
 • Optimizing page titles and metadata
 • Structuring pages for both traditional search and AI visibility

Scope Included:

Rebuilt service page architecture for a maternity and newborn photographer to eliminate keyword cannibalization, improve internal flow, and increase AI visibility.

Result: Improved bounce stability and Position 1 AI visibility mentions for high-intent local service queries.

Rebuilding a Local Photography Brand for Search + AI Visibility

Case Study

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